Danvers, MA – Sept 16, 2025 – DemandScience, a global leader in B2B performance marketing solutions, today announced the launch of Ionic and Labs, two offerings designed to end the “Marketing Data Mirage,” the false confidence created by unreliable signals, disconnected platforms, and content that fails to connect. DemandScience helps B2B marketers identify real buyers, orchestrate campaigns across channels, and create content that resonates, so every marketing dollar drives pipeline they can trust. Ionic and Labs bring verified buyer intelligence, streamlined orchestration, and expert support together through Central, the company’s new intelligence and insights platform, giving teams one place to build predictable pipeline and growth.